Paola Cillo

foto CILLO

PhD in Business Economics and Management, I am an Associate Professor and Researcher within the Gucci Research Lab, funded by Gucci and focused on research on innovation in creative organizations at Bocconi University. At SDA Bocconi School of Management I am the Director of Research, and the Director of the Concentration in Luxury Business Management of the Full Time MBA Program and I teach courses on creativity, design thinking, and new product development, as well as on the use of big data for innovation and marketing decisions.

My research focus regards the dynamics of innovation in creative industries, financial markets’ reaction to innovation, and big data and innovation. I published several national and international books and articles in leading international journals, such as Journal of Marketing, Research Policy, Journal of Product Innovation Management, International Journal of Human Resource Management, and European Management Journal.

Associate Professor
Research interests

My research focus regards the dynamics of innovation in creative industries, financial markets’ reaction to innovation, and big data and innovation.

My teaching focus is on on creativity, design thinking, and new product development, as well as on the use of big data for innovation and managerial decisions.