Gabriella Lojacono

Gabriella Lojacono is an Associate Professor of International Management at the Department of Management and Technology of Università Bocconi and of SDA Bocconi School of Management. She is also Director of the Vertical - Made in Italy B4I, a catalyst for the most innovative and high potential ideas and startups of SDA Bocconi, and Director of the Executive Master in Luxury Management - EMiLUX.

She is a senior researcher of the Gucci Lab, Università Bocconi. From January 2017 to December 2020, she was Faculty Deputy of the Strategy and Entrepreneurship Knowledge Group. She has run several executive education open programs and custom initiatives with some of the leading companies in apparel and leather goods, design, jewelry, hospitality, F&B, automotive, eyewear, cosmetics. Her research projects have focused on the international growth of the Made in Italy industries and companies as well as on luxury strategy and business models.

She is the author of numerous books and articles on her topics of interest. In 2021, Resilience of Luxury Companies in Times of Change, De Gruyter, by G.Lojacono and L. Ru Yun Pan will be published by De Gruyter Her works have been published in Economia & Management, Sloan Management Review, Long Range Planning and International Business Review, among others. She has authored numerous case studies, filed in international databases, about multinational enterprises such as Starbucks, Davines, Inditex, Ferrari, Illy, Valentino, Nike e Gucci.. Gabriella earned a degree in Business Administration from Università Bocconi with a specialization in Finance, then a Ph.D. in Economics and Management from SDA Bocconi and an ITP (International Teachers Programme) organized by ISBM at HEC in Paris. During her Ph.D., she was a Visiting Scholar at Copenhagen Business School.

Associate Professor
Working papers
Gabriella Lojacono and Nicola Misani
Strategie di internazionalizzazione, commitment e performance delle imprese lombarde
SDA Bocconi School of Management & Confindustria Lombardia, luglio 2017
Gabriella Lojacono, Nicola Misani and
Offshore Activities: Choice between Equity vs Non-Equity Alliances
Accepted for presentation in a competitive session, Academy of International Business, in Vancouver, 2014
Gabriella Lojacono and Nicola Misani
Control Decisions of Offshored Activities: Drivers of Non-Equity Alliances
Accepted for presentation in a competitive session, Academy of International Business, in Washington, DC., 2012
Gabriella Lojacono and Olga Annushkina
Exploring processes and Capabilities in Offshoring Intermediation
Workshop on Organizational Design Perspectives on Offshoring, 27-28 October, Copenhagen Business School, 2011
Gabriella Lojacono and Olga Annushkina
The Role of International Trade Intermediaries in a Global Context: The Case of Small Household Appliances
Competitive Session - Track 10. Outsourcing, Offshoring and Supply Management, Academy of International Business, San Diego, 2009
Selected Publications